This will help you determine what types of values you should express through their content, not to mention give you the opportunity to adjust your writing style based on the information and vibe your client is sending you.

Your creative process should be directly influenced by the needs, demands, and expectations of your target audience. Who may be interested in what you have to say about someone else’s business?

A better understanding of your prospects’ demographics will help you determine what type of content marketing tactics could deliver the best results.

How does your client’s product or service actually make a difference in their customers’ lives? What are its weak and strong points? What are the main attributes that enable it to outshine the competition?

What are the most common concerns/complaints that customers express after buying or testing your client’s product? How does your client respond to this feedback? What type of customer service policy do they embrace?

Testimonials, support calls, and product reviews are often overlooked by content marketers who are constantly striving to connect one or more concepts with real life, personal identity, the client’s mind, or other unrelated concepts.